Introduction
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Evaluation

1

Beginning

3

Developing

5

Strong

Advertisement

The ad may have some sounds, graphics, and text, but they take away from the ad. The audience would not want to purchase the product. There are more than three errors in spelling and/or grammar.

Ad contains graphics, sound, text, and animation. Many of these elements contributes positively to making the ad effective. Some of these elements distract the audience. There are only two or three errors in spelling and/or grammar.

Ad contains graphics, sound, text, and animation. Each of these elements contributes positively to making the ad effective. The ad makes the audience want to buy the product. There are no spelling or grammar errors.

Product Profile

The profile vaguely describes the product and the target audience. The propaganda techniques are listed but have not have provided examples/examples are incorrect. Few things are correctly identified. There are more than three errors in spelling and/or grammar.

The profile somewhat describes the product and the target audience. The propaganda techniques are listed but may not have provided complete examples. Some things are correctly identified. There are only two or three errors in spelling and/or grammar.

The profile thoroughly describes the product and the target audience. The propaganda techniques are listed and examples from the ad are provided to illustrate the techniques. Everything is correctly identified. There are no spelling or grammar errors.