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Process

Step 3

Create original ad for fictional product

 

Now that you and your partner are experts in advertising propaganda and techniques, you are ready to create your own original ad. Create in your mind a new product. It can be a new breakfast cereal, a toy, a beauty product, clothing, etc. Based on what you have learned about propaganda and target audiences, create an advertisement for your product using Microsoft PowerPoint.

Good advertisements attract attention, arouse interest, create desire for the product, and cause action. Make sure you consider these things, as well as the target audience and the types of propaganda that your ad will contain, as you design your ad. Remember that color, movement, size of type, and action items (such as coupons) can influence the impact of your ad.

Print out the planning guide to help you as you design your advertisement. Remember, you are a team. Work together. Two minds are better than one.

Your PowerPoint presentation should end with a slide that contains a profile of your product. It should identify the target audience and what advertising techniques you used. This will show the company president that you "know your stuff."

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