Plain Folks
Appeal to the common, ordinary people
This tactic is used often by politicians
BARTLES & JAYMES Classic "plain folks" approach from HalRiney & Partners for E & J Gallo Winery's Bartles & Jaymes cooler features homespun codgers Frank Bartles and Ed Jaymes on
a porch as Frank (Ed never speaks) introduces the product in staccato monotone and ends with the campaign tagline "Thank you for your support."
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