Introduction
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Process
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Process

When I use this lesson in my class, I assign each student a partner. It will be helpful if you, as the teacher, are familiar with the web resources ahead of time. You also need to feel comfortable with PowerPoint.

Step 1 Research propaganda techniques used in advertising.

In this step, students will go to preselected web sites to learn about advertising propaganda. When they are finished researching they will take a short, online quiz to make sure they aquired the necessary knowledge to continue the project.

Step 2 Analyze advertisements

Students will go to web sites that contain television commercials and will analyze them using the provided Ad Analysis Chart. These sites do play videos with sound. Make sure that your computers have the proper plug-ins for the videos. You might want to have your students wear headphones.

Step 3 Create original ad for fictional product

Using the planning guide, students will create an advertisement for a fictional product. I have my students do this with PowerPoint and present their presentations to the class. You can alter this to fit your situation.